FourFourtwo has revealed that Snapchat’s ‘Ask Me Anything’ event has gone viral.
The video, which has over 8.6 million views, was released on the app’s YouTube channel today.
It is a question-and-answer session that allows users to ask the company’s CEO Evan Spiegel a question and answer about any topic.
“The most important thing is to get to know our community, how we think and the people we work with,” said Snapchat founder Evan Spiegel in the video.
“Ask Me Any” is a way to introduce new users to the company and ask the founders questions about the platform and how it works.
Its creator, Ben Kuchera, explained that he thought of the event as a way for Snapchat to “get to know the community, and get them to be part of it”.
“We’re not going to be the first to bring a question to an event, we’re not trying to be that.
We just want to have the best conversation we can,” he said.
“So, in the end, it’s just a way of connecting with the community and getting to know what makes Snapchat the best thing to do.”
“We know that there’s a lot of interest in the question- and-answer portion of it,” he continued.
“We just want people to be able to feel like they have a voice in the community.”‘
Ask Me Anyone’ has gone global ‘Ask me anything’ is a new way for users to connect with Snapchat.
The idea is that people will ask the CEO questions during the event, which is set to take place from 7pm on February 22.
Snapchat has a history of inviting people to take part in its “Ask Me A Question” events, including during the 2012 London Olympics, which drew more than 2.6m viewers.
“We’ve had a lot more people ask for a Q&A since we’ve launched the Ask Me Anything, so we’re excited to be one of the first brands to offer it, and invite people to ask questions about their Snapchat experiences,” said Kucbera.
Earlier this year, Snapchat unveiled a ‘AskMe’ feature, which allows users in the US and Canada to ask about their experiences using the platform.
Users can ask questions to a representative during a ‘real time’ session, or during a pre-recorded video.
This week, Snapchat has also launched a video chat feature, where users can chat with each other while they watch the live stream of the live Q&As.
In another move, Snapchat also announced plans to open a Snapchat-specific social network called Snapchat Stories.
Snapchat Stories is an app which allows people to upload and share photos, videos and stories that are related to Snapchat.
A Snapchat spokesperson confirmed to TechCrunch that the company will also offer a Snapchat Stories ‘Ask’ feature.